Visual Identity Design
EVOKE EMOTION TO HEART, CONVEY VALUE TO MIND
Your brand needs a distinctive personality to transcend the noise and make authentic emotional connections. We create strategic, eye-catching, effective brand identity systems that grow, engage and delight audiences.
- A great brand combines design and messaging to evoke emotion and drive strategy. It conveys the value of your company to employees inside and customers outside the organization. When a company thoughtfully balances these elements, the value of the brand is reinforced in everything else the company does, driving performance in sales, marketing, and retention.
- Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct. Because of that, we offer design, messaging, & research services for all of the aforementioned elements to assure that your brand experience comprehensively captures your essence for key audiences.
In the process, we examine your current state and your future state to understand what will motivate your customers and employees. This foundation supports a brand that will drive positive experiences and engagement at every point of contact.
Tell Us About Your Project
If you're considering a new brand identity, or want to ignite an existing one, Let's discuss.
Our Creative Process
Collaborative Approach
Over the years we’ve refined a methodology that promotes strategy, creative flair and robust project management. We’ll work closely with you to establish a framework for objective decision making. This gives us the creative freedom to get beyond the generic without losing sight of the project goals.
1- Strategic Planning
Goal-Driven Design
Initially we focus on building a deep understanding of what it is that makes your business tick and why you’re unique. We’ll work with you to define clear project goals and then start to consider the most effective ways of achieving them.
WORKSHOP | RESEARCH | STRATEGY | POSITIONING | TONE OF VOICE
2- Creative Exploration
Inventive Creative
We cast the net far and wide to find distinctive, exciting ways to visualize your brand and communicate the values it stands for.
CONCEPTING | MOODBOARDS | INITIAL VISUAL IDEAS
3- Develop & Refine
Iterating for Success
We’ll present our strongest ideas and together we’ll review them against the strategic objectives. We then go through a cyclical process of developing, testing and refining. This ensures that the end result is as effective at meeting business objectives as it is visually impactful.
TESTING | FEEDBACK | DEVELOPMENT | IMPROVE
4- Implementation & Ongoing Support
Smooth Handover
Finally, we roll out the branding across all collateral and handover a full suite of the branding assets. To ensure smooth and consistent implementation, we provide clear usage guidelines along with ongoing support.
POLISH | GUIDELINES | IMPLEMENTATION | HANDOVER | SUPPORT
Branding Services
Brand Strategy
- Stakeholder interviews
- Competitor review
- User personas
- Target audience goals
- Key user groups
- Demographic information
- User KPI’s
- Customer value proposition
Market Positioning
- Competitor analysis
- Value proposition
- Points of difference
- Points of parity
- SWOT
- Trends
- Website opportunities
Visual Identity
- Logmark
- Logotype
- Custom typography
- Calligraphy
- Brand elements
- Color palette selection
- Photography
- Brand style guide
- Business cards
- Stationery design
Marketing Collateral
- Pitch deck
- Proposals
- Banner ad design
- Packaging design
- POP displays
- Brochures
- Posters
New Brand Identity, Ignite an Existing One?
If you're considering a new brand identity, or want to ignite an existing one, let's discuss.
Your brand needs a distinctive personality to transcend the noise and make authentic emotional connections. We create strategic, eye-catching, effective brand identity systems that grow, engage and delight audiences.
